my Work
Creative. Professional. Ethical.
Explore a selection of my work in SEO content strategy, GEO and AI search, content marketing, and digital marketing. From research-driven articles to search-focused content and optimization projects, this portfolio showcases the experience, expertise, and strategic thinking I bring to every project.
Cracking the Query Fan-Out: How to Structure Content for LLM Retrieval Chains
Why Competence Alone Doesn’t Always Win at Work
What to Ask Yourself Before Accepting a Counteroffer
The Almost Promoted Trap: What to Do When You’re Always the Runner-Up
Understanding the Difference Between Workplace Influence and Workplace Popularity
4 Risks of Letting AI Shape Business Strategy Without Human Oversight
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